WalletConnect
Their YouTube Shorts and TikTok content wasn’t generating enough traffic or leads.
The Challenge
WalletConnect is a big infrastructure
The invisible layer that connects crypto wallets to decentralised apps.
Essential technology, but not the easiest thing to make exciting.
The challenge was creating content that built genuine hype around the ecosystem without making it feel like a technical manual.
With WalletCon Cannes on the horizon, the stakes were higher. This wasn't just awareness content. It was event-level storytelling.
Our Strategy
Briamach created content that could do two things at once: educate and excite.
Briamach delivered hype and awareness videos that made the WalletConnect ecosystem feel like somewhere worth paying attention to, not just a tool developers use in the background.
For WalletCon Cannes, Briamach built a comprehensive content plan that provided the event with creative direction from the ground up.
The goal was to make it feel like a moment — something the community would want to be part of, whether they were in Cannes or watching from their phone.
The content was built for an audience that already knew crypto but needed a reason to care about WalletConnect specifically. Briamach gave them that reason.
Results
2.8M+
Video Views
5
Viral Clips in 30 Days